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Apr 24, 2014 9:53:53 AM

10 Minutes With...

Welcome to another 10 Minutes With interview from the land of online fashion! This time around let's pack the bags and head for Europe, more specifically Holland! Sit back for a new interview with the founder of hip webshop SpringStofChristel Jansen. With a background in fashion and as an experienced photographer, she has an excellent feel for exciting kids clothes, combining a mature and youthful look.  

Can you tell us a little bit about how SpringStof started? What is your inspiration, and how did you come up with the name?

After working as a freelance photographer I had the chance to work as a product manager in the fashion industry and worked for several labels. When my son Mees was born, I noticed that a lot of children’s wear was so standard, so uncreative. I decided to start selling the labels that do have a specific style, that are fun, bold and original. 

Inspiration can be found everywhere. I get my inspiration mostly out of magazines, movies and online. But I find it also in the little things in life, like going outside and spending time with friends.

It took quite some time before the name SpringStof came up. We were looking for an English name but the Dutch word SpringStof was perfect. The English word for SpringStof would be “Explosive”. Besides that in the Dutch language you can find two separate words in it 'Spring' and 'Stof'. 'Spring' means jump and 'stof' means fabric, so we sell fabric made for jumping. 

1. Eagle Tee by Finger in the Nose / 2.  Icon slim fit jeans by Finger in the Nose / 3. Jacket by Finger in the Nose / 4. Trainers by  Tip Toey Joey / 5. Backpack by Herschel / 6. Plush/pillow by Lion of Leisure / 7. Belt by Shampoodle  

The sort of labels a shop carries almost describes the soul of a shop, how would you describe the style of SpringStof? 

Springstof is the fun, stylish and a bit artistic webshop for little fashionistas and mini hipsters. Clothing is an important tool to show who you are and what your style is. Children are so imaginative, so original and creative, it is only logical for me that they can express themselves by what they wear, just like grownups do.

When you receive a package from Springstof, it should feel like a special present that is selected and wrapped with lots of attention and care. I want people to experience that when they visit the webshop as well. That’s why we put a lot of effort in the look and feel and do our own photo shoots, design our own posters and postcards. This season we even made a video lookbook, which we are pretty proud of.
1. Dress by Popupshop / 2.  Stockings by Popupshop / 3. Elastic bow by Soft Gallery / 4. Poster by  SpringStof / 5. leopard sandals by Pom d'Api / 6. Swimsuit by Popupshop / 7. Bag by Bobo Choses 

What are some of your favourite pieces coming into the shop this season, and is there any specific trends you have spotted? 

Some of my favorites are LOUD Apparel Gabs Vampire tee, the Cat dress from BANGBANG Copenhagenand the Thea Ape tee from Soft Gallery.  I’m also happy to have Bobo ChosesMini Rodini and Mói the shop, I really love these authentic and creative brands. 

Prints are still it, you see them in several collections. Especially animal prints are hot. And nowadays you can combine prints and sometimes that might be a little bit over the edge, but mostly it looks fabulous and kids totally love it.

What is the best thing about owning your own children's wear shop?

The luxury of combining three things I love; fashion, photography and graphic design. It also makes my day when I receive e-mails from happy customers.

 I love your new commercial video for the new collections, tell us a little bit about how it came about and the message behind the video?

We always work hard on a lookbook and the presentation of our website. This time we had the chance to make a commercial to present the spring summer collection of 2014. The commercial is called Don’t grow up!

Kids always want to be bigger and do grown up things, as a grown up you sometimes wish to be a kid again and enjoy life without any worries. The commercial is about having fun and enjoying life, being a kid forever and never growing up.

A big thanks to Christel for taking us behind the scenes of her great webshop SpringStof, and letting us find out more about what makes it unique and so popular among both kids and parents.   


Read the original interview at Minor De:tales!


Happy Easter All! So far, this long weekend has been so lovely. I’ll be spending the rest of it enjoying the Spring-ish weather with my family and friends. I hope you’re enjoying yours!


yellow mellow


Mint green and blue, lemon-sorbet yellow and blush pink… The colour palette, for SS14 is sticking to sugary shades and we totally love it!! Pastels are just so pretty…

Today – Pale lemon yellow, a tone full of sunshine bringing a tangy burst of cheerful flavour!

At no 5 our:

 T-shirt Taking care of business

Mini and Maximus


 Read the original blogpost at Les Enfants a Paris!

Friday, i'm in love


I am so happy to bring back my feature "Friday, i'm in love" where i share with you some favourite things/shops/brands that i have discovered recently.

I am completely in love with this alphabet wall poster for Mia's room. She is starting to recognise letters now and i would love to get her this to hang up on her wall.

I have wanted to get a new watch for the longest time and i have found the most beautiful ring watches on The watch hut. I love love love this one. Elle is starting to learn to tell the time and i love this one for her first starter watch. It's pink, of course, but also has big numbers on the face to make it easier for her to work out the time.

We are hoping to get Elle a desk soon for her learning corner and i have been looking around for art work to hang up. I recently found this one via pinterest and i know it would look perfect in Elle's room.

I love washi tape and recently came across some really beautiful encyclopedia ones i would love. I completely love this woodland animal one, these botanical ones and this beautiful bird one. They would be perfect to tape up the girls picked flowers.

We have been looking into redecorating our living room and i have picked out this botanical style wall paper. We are having it on one feature wall and i just cannot wait to get it up on the wall!

Now the summer is coming up, i would love to get the girls this rollergirl swimsuit! It's just different from the high street shop swimsuits and i know they will love it too!

I hope you all have a lovely Easter!!!

See more at the lovely blog gingerlillytea!


Apr 23, 2014 9:32:32 AM

SS14 Gro Company


De poederzachte kleuren, de overall veren print..een muzieknoot en af en toe streepjes. De mooiste jurkjes en de zwierige rokjes. Alles volgens het Scandinavische less is more. Een unieke collectie, en wij vinden hem zoooo mooi! 

Veel items voor meisjes, maar ookeen aantal leuke items voor de jongens. En de subtiele verenprint zie je terug op zowel een boxpakje, comfortabel jumpsuit of legging voor de kleintjes. Meer dan cute!

Een van onze favorieten: het jurkje met asymetrische halslijn & het hoedje met stippenmotief. Ja, dat hoedje! Maar ook deze jumpsuit  is een absolute musthave voor de zomer.

Gro Company vind je hier.

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Shopping Inspiration - swimwear


We can not wait for the hot summer days at the beach, on a lake or just relaxing in a swimming pool in the garden.

A very cool bathing suit or bikini are of course in order to participate. A nice cooling dip

Also an indispensable item for swimming lessons. So therefore many nice swimwear for you to do for the upcoming summer days inspired.

1. Swimsuit with fringe Brunotti  2. bikini with stripes Muy Malo  3. Swim shorts with retro cowboy print Protest  4. green shorts Bobo Choses   5. swim shorts with surfing birds Quicksilver 6. Bikini with gold dots Muy Malo 7. swimsuit with green-yellow cubes CKS 8. swimsuit with roller-skating bear Soft Gallery


Apr 17, 2014 8:26:16 PM

Shopping Inspiration 

prints childrenswear summer 2014

We love prints, especially those tasty striking all-over prints that really splashes off the clothes.

Let those now very much present in summer fashion 2014, so if you just loves as much as we let you today the coolest, coolest, funniest and cutest items look good with a striking print.

1. lifesize fly on your shirt Soft Gallery  2. Statement shirt and Hawaiian shirt in a Scotch Shrunk 3. Dress with jungle print Munster Kids  4. Shirt crocodiles Molo 5. Blouse with different prints Scotch R'Belle 6. Legging with snake print Mini Rodini

Read the original blogpost at JustByManon!

Summer Days - black and white

b & w3

Take a Sunday morning, eight bags full of clothes, five kids full of adrenaline, a wonderful sun, beach and 12 degrees and then you veeery much summer inspiration. The kids were wonderful to play and we have tried a lot of nice pictures to show you how to combine the different trends! You so In these summer days inspired the trend Black & white combined with the other trend that has been on and off return - stripes.

Have done a fantastic job in any case! Kids Are you ready for summer?

Noemi is wearing;

molo biker jacket -   stockings  -  play dress Moi

Sem bears;

sweatpants 10days  -  Shirt Mini & maximus

Mees bears;

beanie mini rodini  -  Shirt stones & bones  -  sweatpants 10days

b & w4

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Apr 16, 2014 8:17:44 AM

Wednesday Giveaway

 APRIL 16, 2014

Is your heart beating faster by Mini Rodini, Bobo Choses, Finger in the Nose, Gro, Herschel, Loud Apparel, Mini and Maximus Moi to name but just to name a few ....


Imagine, then, that you can win credit shop to buy. Your favorite items from this collection, or many other brands today We provide In partnership with a gift voucher worth 75 euros away.


Who knows you are just the coolest shop items for King's or do you make your son or daughter overjoyed with a cool quilt of Snort , .. That's fine for a gift, you may just enjoy choose.

Like facebook Springsto f & JustbyManon and let us know what the response would you choose from the range of


Not won

Check out our fantastic collections for your little fashionistas and


The winner will be announced Wednesday, April 23.

Read the original blogpost at JustByManon!


Apr 15, 2014 12:15:22 PM

Shop: Jungle Teen

Waar blijft die zon nou? Ach lekker belangrijk, jij kunt alvast in de tropische stemming komen met een exotische jungle garderobe. Zon, zee en strand volgen dan vanzelf wel!Jungle Teen



There is just something about monochrome that we simply can’t get enough of. Today the lovely Nicola Greenaway of Concrete and Honey shares some stunning inspiration for a monochromatic little girl’s room, along with her top picks for black and white prints that will surely make a statement in any room. Enjoy….


La Petite Blog

This gorgeous bedroom features lots of black and white.  It belongs to the daughter of cake and cookie making Eva.  Her Instagram feed is one of my all time favourites.

It features a single moon print but either a lone or a collection of prints looks fabulous framed in a mixture of white, black and timber frames.  These are my picks of gorgeous black and white prints (with a touch of foil) for your family room, bedroom or little one’s room.

Black & White

By row from top:

Stars poster / Polar Bear / Bandit print

Mamma Bear print / Deep Woods poster / Tiger print

Artist series copper print /moon print /Ice cream


Read the original blogpost at Life Instyle!

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